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Master List of Web And Mobile Revenue Models

Advertising
  • Display Ads – ex. Yahoo!
  • Search Ads – ex. Google
  • Text Ads – ex. Google
  • Video Ads – ex. Hulu
  • Audio Ads – ex. Pandora
  • Promoted Content – ex. Twitter, Tumblr
  • Paid content links – ex. Outbrain
  • Recruitment Ads – ex. LinkedIn
  • Lead Generation – ex. MoneySuperMarket, ZocDoc
  • Affiliate Fees – ex. Amazon Affiliate Program
  • Classifieds – ex. Craiglist
  • Featured listings – e.g. Yelp, Super Pages;
  • Email Ads – as done by Yahoo, MSN
  • Ad Retargeting – ex. Criteo
  • Real-time Intent Ad Delivery
  • Location-based offers – ex/ Foursquare
  • Sponsorships / Site Takeovers –  ex. Pandora
Commerce
  • Retailing – ex. Zappos
  • Marketplace – ex. Etsy
  • Crowdsourced Marketplace – ex. Threadless
  • Excess Capacity Markets – Uber, AirBnB
  • Vertically Integrated Commerce – ex. Warby Parker
  • Aggregator – ex. Lastminute.com
  • Flash Sales:  Gilt Groupe, Vente Privee
  • Group buying – ex. Groupon
  • Digital goods / downloads – ex. iTunes
  • Virtual goods – ex. Zynga
  • Training – ex. Cloudera (??), -> Coursera
  • Pay what you want – ex. Radiohead
  • Commission – ex. SharesPost
  • Commission per order – ex. Seamless, GrubHub
  • Auction – ex. eBay
  • Reverse Auction – ex Priceline
  • Barter for services ex. SwapRight
Subscription
  • Software as a Service (SAAS) – ex. Salesforce
  • Service as a Service – ex. Shopify
  • Content as a Service – ex: Spotify, Netflix
  • Infrastructure/Platform As A Service – ex. AWS
  • Freemium SAAS – ex. Dropbox
  • Donations – ex. Wikipedia
  • Sampling – ex Birchbox
  • Membership Services – ex Amazon Prime
  • Support and Maintenance – ex 10gen, Red Hat
  • Paywall – ex. NYTimes
  • Voice and video-conferencing – ex. Uberconference
Peer to Peer
  • Peer-to-Peer Lending – ex. Lending Club,
  • Peer-to-Peer Gambling – ex. BetFair
  • Peer-to-peer buying – ex Etsy
  • Peer-to-peer insurance/home/car – ex (??)
  • Peer-to-peer computing (CrasPlan storage, or SETI@home)
  • Peer-to-peer service – ex. Mechanical Turk, TaskRabbit
  • Peer-to-peer Mobile WiFi/Tethering – ex (??)
Transaction processing
  • Merchant Acquiring – ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
  • Intermediary – ex. IP Commerce (POS 2.0), CardSpring
  • Acquiring Processing – ex. Paymentech
  • Bank Transfer – ex. Dwolla
  • Bank Depository Offering – ex. Simple, Movenbank (spread on average deposits)
  • Bank Card Issuance – ex. Simple (interchange fee per transaction)
  • Fullfilment – ex. Amazon
  • Messaging – ex. Peer-to-Peer SMS, IM, Group Messaging
  • Telephony – ex. termination/origination in public telephony networks (skype out/in)
  • Telephony – ex. termination/origination within private telephony cloud (e.g. native skype)
  • Payment Gateways: Mobile -ex. Braintree
  • Platform Monetization (“Tax”) – Facebook Credits; iO6 30% cut.
Licensing
  • Per Seat License – ex. Sencha
  • Per Device/Server License – ex. QlikView
  • Per Application instance – ex. Adobe Photoshop
  • Per Site License – ex. Private cloud on internal infrastructure
  • Patent Licensing – ex. Qualcomm
  • Brand Licensing – ex. Sesame Street
  • Indirect Licensing – ex. Apple Volume Purchasing
Data
  • User data – ex. BlueKai
  • Business data – ex. Duedil
  • User intelligence – ex. Yougov
  • Search Data – ex. Chango
  • Real-time Consumer Intent Data – ex. Yieldbot
  • Benchmarking services – ex. Comscore
  • Market research – ex. GLG
Mobile
  • Paid App Downloads – ex. WhatsApp
  • In-app purchases – ex. Zynga Poker
  • In-app subscriptions – ex. NY Times app
  • Advertising – ex. Flurry, AdMob
  • Digital-to-physical – ex. Red Stamp, Postagram
  • Transactions – ex Hailo
Gaming
  • Freemium – Free to play w/ virtual currency – ex. Zynga
  • Subscription-  ex. World of Warcraft
  • Premium – ex. xBox games
  • DLC – (Downloadable Content)  – ex. Call of Duty
  • Ad Supported – ex – addictinggames.co

Compiled on Hackpad by 115 contributors.

Also covered by Abhash Kumar on YourStory.com

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115 contributors & Abhash Kumar

https://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7